Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more

The future of
private markets

We’re building a future where buying and selling shares
in private companies, assets and funds is as easy as
trading public stocks today.

Our Vision
We want to empower anyone to create and run their own private market, by building the most trusted, intelligent, and connected infrastructure for alternative assets—enabling global access, seamless dealmaking, and scalable investor networks.

ABOUT US

Powering the future of private markets

Floww is a fintech platform revolutionising how alternative assets are raised, managed, and distributed. We provide end-to-end infrastructure that empowers dealmakers, funds, and financial communities to run private market transactions seamlessly—from fundraising and syndication to settlement and reporting.

Regulated in both the UK and US, Floww combines cutting-edge technology with built-in compliance to simplify complex workflows, unlock liquidity, and enable smarter capital introductions—on a platform designed to scale with you.

Play Video
Play
0:00
Full Screen

A single platform for all market players

Floww lets dealmakers run private, connected markets or single deals within their own network and beyond.

FOR DEALRUNNERS

Run deals. Raise capital. Rule markets.

Floww is your operating system for private market dealmakers — where brokers, syndicates, and investors connect, transact, and scale.

FOR COMMUNITIES

From visibility to engagement
— all in one platform.

Launch a branded, secure portal to showcase your companies and projects, track engagement, and maximise your community’s impact. 

FOR FUNDS

Launch a fund. Manage everything.

 

From fund formation to LP onboarding, Floww gives you the tools to raise capital, engage investors, and run operations—seamlessly and compliantly.

FOR SYNDICATES

Invest together. Scale together.

 

Organize, distribute, and manage group investments in your own secure, fully-compliant environment—built for aligned capital and streamlined execution.

FOR RAISING COMPANIES

Engage investors. Raise capital. All in one place.

Build beautiful investor-ready pages to promote your business, track engagement, and seamlessly convert interest into investment—compliantly and confidently.

FOR INVESTORS

A better way to invest in 
high-growth companies.

Discover high-quality private companies. Make data-driven investment decisions. Manage your portfolio in a simple, secure platform built for future liquidity.

PARTNERSHIP

Reinventing the 
private market with LSEG

Floww is a proud partner of LSEG. Our partnership enables the capitalisation of innovative companies across the funding continuum, providing support for fundraising and investment from the private markets through to the public markets.

Learn more

Our leadership team

Martijn De Wever
CEO & Founder

A technologist at heart, experienced investor and serial entrepreneur with a proven track record, Martijn is the visionary behind Floww.

His 20+ years experience in trading and risk managing financial products and illiquid securities combined with his success in founding and running his VC firm Force Over Mass has driven the innovation behind Floww’s full value chain solutions.

Umerah Akram
Chief Operating Officer

Umerah has been working with Floww since LSEG’s investment in the business in her capacity as Head of Private Markets there and moved to the company in early 2024.

With her experience in Capital Markets ranging from regulation, policy, product and business development and her accounting background, Umerah is focused on driving Floww’s commercial activities and business operations.

Alex Pilsworth
Director / Chief Technology Officer

Alex Pilsworth is a transformational CTO with deep experience in financial services, fintech and disruptive start-ups. His 30-year career began in data architecture followed by an extensive and pioneering grounding in web-based trading applications.

Alex’s key areas of impact are technology team performance and the acceleration of digital product delivery. Previous startups include: SecFinex, Sl-x and SBL network.

Leveraging the Floww team's expertise, events, and networks made fundraising that much easier for us. They assisted with optimising our fundraising strategy, deal structuring, provided us with a new suite of legal documents, and ensured our fundraising materials were up to scratch.
Ryan Beal – Founder, Sentient Sports
Our experience has been nothing short of exceptional. Floww team has been instrumental in getting us fundraise-ready, and their platform has made our two fundraises feel so much more manageable. We’re incredibly grateful and would recommend them to any founders.
Scott McKenna – Co-founder, careless™
I can definitely say that raising on Floww has been a pivotal moment for SuperFi.
Tom Barltrop – Chief Executive Officer, SuperFi
Investing through Floww gave me full confidence to pull the trigger, which I have never experienced before. Their due diligence toolkit and simple procedures gave me full confidence that my investment was being handled safely and with care.
Tom Townsend – Investor
It’s been a very helpful and smooth process.
Filiberto from Eqlaim
Amazing sense of urgency really. Got a video call to have some comfort about the product. The team did a fantastic job of scanning through the deck and creating a summary. In short - a very happy customer.
Susheel from Aureans